Zendaya shifts from sad girl to sensational seashell seller in tongue-twisting Super Bowl ad
In her new Super Bowl ad, Zendaya has graduated from Euphoria high to become a seaside entrepreneur.
Directed by Last Night in Soho helmer Edgar Wright and narrated by André 3000, the TV spot features the Emmy-winning actress as a sad girl seashell seller named Sally, whose business booms after she sets up a webstore with Squarespace.
The brief tale ends with Sally's seashells becoming so successful that "she sailed into the setting sun as a seashell celebrity." Sally's sole response to her meteoric rise? "Shucks."
"As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business," Zendaya said of the commercial, produced in-house by Squarespace's Los Angeles office, in a statement. "I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André '3000' Benjamin."
Zendaya's ad joins an ever-growing roster of Super Bowl LVI commercials featuring celebrities, including Pete Davidson's Hellman's spot, Scarlett Johansson and Colin Jost's adorable advertisement for the Amazon Alexa, and Lindsay Lohan's self-spoofing spot for Planet Fitness.
The full commercial airs Sunday, Feb. 13, during Super Bowl LVI. Watch a preview of the clip above.
Hear more on all of this week's must-see picks in EW's What to Watch podcast, hosted by Gerrad Hall.
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