Under the direction of Peter Berg (Patriots Day), Hyundai pulled of an impressive feat for the company’s Super Bowl ad. Airing directly after the game, the produced-on-the-fly commercial showed three members of the military who are stationed at in Zagan, Poland. The select three are taken from the Hyundai-sponsored watch party at the base and into an immersive room, where they can watch the Super Bowl with a view of their family members in Hyundai’s box at NRG Stadium.
Bai Antioxidant Infusions
Bai Antioxidant Infusions enlisted Christopher Walken and Justin Timberlake for the brand’s Super Bowl ad. The 30-second clip for the drink company opened with Walken on a leather couch, reading the lyrics to *NSYNC’s “Bye Bye Bye” and soon panned to Timberlake, who was sitting feet from him.
Coca-Cola aired its “It’s Beautiful” ad during the Super Bowl. First debuted in 2016, the powerful one-minute clip shows Americans from all walks of life as “America the Beautiful” plays in different languages.
Airbnb promoted a message of inclusion and acceptance with its Super Bowl ad. The company showed a diversity of faces in its 30-second spot and wrote, “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept.”
Honda took it back to high school for the company’s CR-V 2017 Super Bowl ad. The one-minute commercial shows high school yearbook photos of stars like Amy Adams, Tina Fey, Magic Johnson, Viola Davis, and Jimmy Kimmel, all voiced by the celebs themselves.
Budweiser debuted a particularly timely ad for the Super Bowl. The company highlighted its origin story in the powerful one-minute commercial, tracing back to German immigrant Adolphus Busch.
Buick brought in some star power for its Super Bowl ad, recruiting Cam Newton and Miranda Kerr for the one-minute spot. The two join in on the fun of a pee-wee football game.
Mercedes hired Joel and Ethan Coen to direct its Super Bowl ad, enlisting the famed filmmakers for a one-minute clip promoting the GT Roadster.
John Malkovich found his way to the world of Super Bowl commercials through a Squarespace ad. Running just over one minute, the spot shows the Hollywood legend struggling to purchase his own domain name, facing the question of who the John Malkovich is that is squatting in his spot.
Because they can’t let the big game go down without their own contribution, the National Football League released a 30-second spot. The ad shows babies and toddlers in mustaches, earrings, and jerseys, emulating football legends.
Audi took on the gender pay gap with its Super Bowl ad, releasing a touching one-minute clip titled “Daughter.” The commercial shows a father grappling with what to tell his daughter about her future prospects and reiterates the company’s commitment to equal pay for equal work.
Melissa McCarthy signed on for Kia’s Super Bowl ad for the Niro. The one-minute clip shows the actress going on adventures to protect whales, trees, ice caps, and rhinos.