Skip to content

Top Navigation

EW.com EW.com
    • All TV
    • TV Reviews
    • TV Reunions
    • Recaps
    • What to Watch
    • Animated
    • Comedy
    • Crime
    • Drama
    • Family
    • Horror
    • Reality
    • Sci-fi
    • Thriller
    • All Movies
    • Movie Reviews
    • Trailers
    • Film Festivals
    • Movie Reunions
    • Movie Previews
    • All Music
    • Music Reviews
    • All What to Watch
    • What to Watch Podcast Episodes
    • TV Reviews
    • Movie Reviews
    • All BINGE
    • EW's Binge Podcast Episodes
    • Recaps
    • Survivor
    • This is Us
    • RuPaul's Drag Race
    • Ozark
    • The Masked Singer
    • The Blacklist
    • The Walking Dead
    • Better Call Saul
    • All The Awardist
    • The Awardist Podcast Episodes
    • Oscars
    • Emmys
    • Golden Globes
    • SAG Awards
    • Grammys
    • Tony Awards
    • All Books
    • Book Reviews
    • Author Interviews
    • All Theater
    • Theater Reviews
  • Podcasts
  • Gaming
    • All Events
    • Comic-Con
  • Celebrity
  • Streaming

Profile Menu

Your Profile

Account

  • Join Now
  • Email Preferences
  • Newsletter
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Logout
Login
Subscribe

Explore EW.com

EW.com EW.com
  • Explore

    Explore

    • Your guide to 2022's biggest tours

      Your guide to 2022's biggest tours

      From Billie Eilish and Bad Bunny to the Red Hot Chili Peppers and the Weeknd, here are all the artists who can't wait to get on the road again. Read More
    • Your guide to the 2022 TV premiere dates

      Your guide to the 2022 TV premiere dates

      Read More
    • The 20 most anticipated books of 2022

      The 20 most anticipated books of 2022

      Read More
  • TV

    TV

    See All TV
    • TV Reviews
    • TV Reunions
    • Recaps
    • What to Watch
    • Animated
    • Comedy
    • Crime
    • Drama
    • Family
    • Horror
    • Reality
    • Sci-fi
    • Thriller
  • Movies

    Movies

    See All Movies
    • Movie Reviews
    • Trailers
    • Film Festivals
    • Movie Reunions
    • Movie Previews
  • Music

    Music

    See All Music
    • Music Reviews
  • What to Watch

    What to Watch

    See All What to Watch
    • What to Watch Podcast Episodes
    • TV Reviews
    • Movie Reviews
  • BINGE

    BINGE

    See All BINGE
    • EW's Binge Podcast Episodes
    • Recaps
    • Survivor
    • This is Us
    • RuPaul's Drag Race
    • Ozark
    • The Masked Singer
    • The Blacklist
    • The Walking Dead
    • Better Call Saul
  • The Awardist

    The Awardist

    See All The Awardist
    • The Awardist Podcast Episodes
    • Oscars
    • Emmys
    • Golden Globes
    • SAG Awards
    • Grammys
    • Tony Awards
  • Books

    Books

    See All Books
    • Book Reviews
    • Author Interviews
  • Theater

    Theater

    See All Theater
    • Theater Reviews
  • Podcasts
  • Gaming
  • Events

    Events

    See All Events
    • Comic-Con
  • Celebrity
  • Streaming

Profile Menu

Subscribe this link opens in a new tab
Your Profile

Account

  • Join Now
  • Email Preferences
  • Newsletter
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Logout
Login
Sweepstakes

Follow Us

  1. Home
  2. TV
  3. See the best Super Bowl LII commercials

See the best Super Bowl LII commercials

By Seija Rankin and Gerrad Hall February 04, 2018 at 06:30 AM EST
Skip gallery slides
FB

1 of 14

FB
Tweet Pinterest Email Send Text Message

Amazon Echo

Cardi-B
Credit: Amazon/YouTube

What if that little robot inside of Alexa lost her voice and Cardi B, Gordon Ramsay, and Anthony Hopkins had to fill in? This Amazon Echo commercial answers the question you didn't know you had.

1 of 14

Advertisement
Advertisement

2 of 14

FB
Tweet Pinterest Email Send Text Message

Avocados from Mexico

Avocadoes-from-Mexico-Super-Bowl-Ad
Credit: Avocados From Mexico/YouTube

So you've joined a cult, sequestered yourself into confinement, and then find out your cult has access to unlimited avocados but no chips. Yep, you'd go crazy too.

2 of 14

3 of 14

FB
Tweet Pinterest Email Send Text Message

Budweiser

Super-Bowl-Photo-4
Credit: PRNewsfoto/Budweiser

On one hand this is a totally self-congratulatory ad to remind viewers that Budweiser donated water to hurricane victims in Texas and Puerto Rico, but on the other hand, sometimes you just want to be reminded of the good corporations can do while you're watching grown men head-butt each other for millions of dollars.

3 of 14

Advertisement
Continued on next slide.
Advertisement

4 of 14

FB
Tweet Pinterest Email Send Text Message

Coca-Cola

Coca-Cola-Super-Bowl-Ad
Credit: Coca-Cola/YouTube

Let's call this the opposite of that Pepsi ad. Coke pulled a spot together that celebrates diversity but decided to skip any reference to police protests. The result: some good old-fashioned warm fuzzies.

4 of 14

Advertisement

5 of 14

FB
Tweet Pinterest Email Send Text Message

Doritos Blaze & Mountain Dew Ice

Peter-Dinklage-Morgan-Freeman
Credit: DORITOS BLAZE vs. MTN DEW ICE/YouTube

Just when you thought you'd seen it all, Peter Dinklage and Morgan Freeman engage in an epic lip sync rap battle in this Doritos and Mountain Dew Super Bowl ad.

5 of 14

6 of 14

FB
Tweet Pinterest Email Send Text Message

Febreze

Febreeze-Super-Bowl-Ad
Credit: Febreze/YouTube

Presenting: The only man whose bleep don't stink, otherwise known as the only person who doesn't need Febreze. Because nobody is too good for a little bathroom humor.

6 of 14

Advertisement
Advertisement
Continued on next slide.
Advertisement

7 of 14

FB
Tweet Pinterest Email Send Text Message

Groupon

Tiffany-Haddish-Groupon
Credit: Groupon/YouTube

Tiffany Haddish and Groupon go together like weed and a swamp tour, so it's only natural that the brand would recruit her to front their big commercial. There's no boat or $20 per day rental car to be found, but Haddish could just sit there for 30 seconds and audiences would be enthralled.

7 of 14

Advertisement
Advertisement

8 of 14

FB
Tweet Pinterest Email Send Text Message

Jeep

Jeep
Credit: Jeep/YouTube

Jeff Goldblum is running from dinosaurs again in this commercial, which combines footage from his Jurassic Park with him fleeing a T. Rex in the driver’s seat of the new 2018 Jeep Wrangler.

8 of 14

Advertisement

9 of 14

FB
Tweet Pinterest Email Send Text Message

Kia

Screen Shot 2018-02-04 at 9.57.03 PM
Credit: Kia/YouTube

When Steven Tyler kicks the Kia Stinger into reverse on a speedway race track, so with it goes his age, eventually emerging to screaming fans a much younger man.

9 of 14

Advertisement
Advertisement
Continued on next slide.
Advertisement

10 of 14

FB
Tweet Pinterest Email Send Text Message

M&Ms

MandM
Credit: M&M/YouTube

Tired of humans trying to eat him, the Red M&M wishes he were human. Enter Danny DeVito, who finds things are great after his transformation. Well, not completely.

10 of 14

Advertisement
Advertisement
Advertisement

11 of 14

FB
Tweet Pinterest Email Send Text Message

Michelob ULTRA

Chris-Pratt-Michelob-Ultra-2
Credit: Michelob ULTRA/YouTube

This is basically just an excuse for Chris Pratt to show off his biceps for an entire commercial under the guise of training to be the new Michelob spokesperson. But is that bad?

11 of 14

Advertisement
Advertisement

12 of 14

FB
Tweet Pinterest Email Send Text Message

NFL

NFL-Commercial
Credit: NFL

Not that the NFL really needs to advertise during the Super Bowl, since fans are already watching the NFL which this commercial aired, but this one was a touchdown. In fact, that's the whole point of the spot featuring New York Giants' Eli Manning and Odell Beckham Jr., who celebrate all the touchdowns to come when football returns later this year by recreating the iconic Dirty Dancing number.

12 of 14

Advertisement
Advertisement
Continued on next slide.
Advertisement

13 of 14

FB
Tweet Pinterest Email Send Text Message

Tide

Screen Shot 2018-02-04 at 9.55.37 PM
Credit: Tide/YouTube

Stranger Things' David Harbour stars in a series of Tide commercials, each riffing on ads for other companies, including Mr. Clean, one featuring a clydesdale, another with seniors playing tennis, and then, the famous Old Spice spots. Playful, unexpected, and they made us forget about the ridiculous Tide Pod challenge.

13 of 14

Advertisement
Advertisement
Advertisement

14 of 14

FB
Tweet Pinterest Email Send Text Message

Wendy's

Screen Shot 2018-02-04 at 9.54.04 PM
Credit: Wendy's/YouTube

Wendy's compares McDonald's frozen hamburger beef to the iceberg that sank the Titanic in this takedown of the fast-food giant. The shade is fresh, just like the beef Wendy's says it uses.

14 of 14

Advertisement
Advertisement
Replay gallery

Share the Gallery

Pinterest Facebook

Up Next

  • By Seija Rankin @@seijawrites
  • By Gerrad Hall @gerradhall

    Share the Gallery

    Pinterest Facebook
    Trending Videos
    Advertisement
    Skip slide summaries

    Everything in This Slideshow

    Advertisement

    View All

    1 of 14 Amazon Echo
    2 of 14 Avocados from Mexico
    3 of 14 Budweiser
    4 of 14 Coca-Cola
    5 of 14 Doritos Blaze & Mountain Dew Ice
    6 of 14 Febreze
    7 of 14 Groupon
    8 of 14 Jeep
    9 of 14 Kia
    10 of 14 M&Ms
    11 of 14 Michelob ULTRA
    12 of 14 NFL
    13 of 14 Tide
    14 of 14 Wendy's

    Share & More

    Tweet Pinterest Email Send Text Message
    EW.com

    Magazines & More

    Learn More

    • Subscribe this link opens in a new tab
    • Advertise this link opens in a new tab
    • Content Licensing this link opens in a new tab
    • Accolades this link opens in a new tab

    Connect

    Subscribe to Our Newsletter
    Meredith© Copyright 2022 Meredith Corporation. Entertainment Weekly is a registered trademark of Meredith Corporation All Rights Reserved. Entertainment Weekly may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Privacy Policythis link opens in a new tab Terms of Servicethis link opens in a new tab Ad Choicesthis link opens in a new tab California Do Not Sellthis link opens a modal window Web Accessibilitythis link opens in a new tab
    © Copyright EW.com. All rights reserved. Printed from https://ew.com

    View image

    See the best Super Bowl LII commercials
    this link is to an external site that may or may not meet accessibility guidelines.