Watch every star-studded 2022 Super Bowl commercial
Super Bowl LVI won't just be a competition between the Cincinnati Bengals and Los Angeles Rams — brands are vying for fan attention with every second of commercial air time. Duos like Paul Rudd and Seth Rogen, Mila Kunis and Demi Moore, and Pete Davidson and his mom are facing off against the likes of Zendaya, Lindsay Lohan, and even a robotic dog.
NBC, this year's station host, announced that ad spots cost a record high of $7 million for 30 seconds. Still, Super Bowl regulars like Doritos and newbies like Irish Spring took them up on the offer.
EW has compiled a list of Sunday's commercials. Take a look at the star appearances and heartwarming stories you may have missed while polishing off wings between plays:
Linebacker Jerod Mayo has found the perfect brand partnership for his name. As he goes house to house tackling anyone wasting food, he reaches the defense of the "very hittable" Pete Davidson.
The all-knowing Alexa can even read minds as Colin Jost and Scarlett Johansson poke fun at their relationship. Saturday Night Live's Weekend Update host and the Black Widow actress adorably bicker in an ad that Michael Che will certainly roast in the next SNL episode.
Lindsay Lohan is glowing more than ever thanks to Planet Fitness as she shows off her smarts, health, and creativity. With cameos from Dennis Rodman, Danny Trejo, William Shatner, and Jeopardy's Buzzy Cohen, Lohan doesn't shy away from her past paparazzi and DUI troubles.
Directed by Nomadland's Oscar-winning helmer Chloé Zhao, Budweiser's commercial doesn't contain much beer, but it does tell an uplifting story of getting back up after being pushed down.
Bud Light Hard Seltzer Soda
Guy Fieri, the Mayor of Flavortown, opens a can of hard seltzer in a pop heard around the world. Now, how does one get to Flavortown? Asking for a friend.
The Paul Rudd and Seth Rogen bromance is real. The Knocked Up costars reflect on all the times Lay's was involved in their road trips, confessionals, kidnappings, turf wars, and haunted houses.
The cracking open of a Busch Light can is music to hikers' ears as the beer triggers a musical performance in the clouds. Kenny G makes a guest appearance playing saxophone on the company's jingle.
Idris Elba travels to hotels, lodges, and tiki huts in Booking.com's ad. He riffs about the site's strengths in function and weaknesses in naming.
Besties Snoop Dogg and Martha Stewart are using BIC EZ Reach to light bowls... of strawberries, of course. The duo will also host and coach this year's Puppy Bowl.
Zendaya is selling something not hidden in a Euphoria suitcase: seashells! In the website development platform's commercial, Sally sells seashells by the seashore and looks like a celestial, swanky stunner while she's at it.
Are Eugene Levy and Catherine O'Hara joining the Marvel Cinematic Universe? The Schitt's Creek patriarch transforms into an action star in a Nissan as he encounters the actors behind Captain Marvel (Brie Larson), Okoye (Danai Gurira), and Drax (Dave Bautista).
The unexpected pairing of Ashton Kutcher's wife and ex-wife isn't so random after all. Mila Kunis and Demi Moore actually went to the same high school, and in AT&T's ad, they bump into each other at the reunion while competing for the Most Admired Alum award.
Hannah Waddingham doesn't keep a great poker face. The Ted Lasso actress unleashes her inner-Cruella as she just can't one-up her opponent's bet: the cash back she got from using the Rakuten app.
Matthew McConaughey recovered from last year's "Flat Matthew" Doritos commercial just in time. This year, he joined Salesforce's Team Earth campaign, preaching the importance of restoring the planet rather than focusing on new frontiers in space.
Kevin Hart wants everyone to know that he is a Very Important Person when it comes to his Sam's Club membership.
In what might be the Super Bowl's most eclectic commercial cast, Jennifer Coolidge, Nicholas Braun, Trevor Noah, and Gwyneth Paltrow struggle with the meaning of "eats" in the brand's name. Watch it just for Braun downing dish soap and crying "This tastes bad."
Mike Myers is back as Dr. Evil with the rest of his Austin Powers world dominating allies. Before taking over the world, the group vows to reduce their carbon footprint by driving GM's electric vehicles.
Featuring a "Celebrity Skin" cover by Doja Cat, the Taco Bell ad plays around with what it means to "live más." To Doja Cat and friends, it means escaping clown college and having some fun for once.
Ewan McGregor spits the truth about what really matters in life in his spot for Expedia.
Finally, we can all "sleep" with John Legend. In the most ASMR commercial of the year, Legend whispers sweet nothings while promoting his Headspace sleepcast.
Avocados From Mexico
Tailgates look way more fun in ancient Rome, especially with Andy Richter playing a salad-obsessed Julius Caesar.
In West Philadelphia, born and raised... you know the rest. This video collage of people singing and playing along to the iconic Fresh Prince of Bel-Air theme song nostalgically introduces the reboot, which premieres after the big game.
When Arnold Schwarzenegger's Zeus and Salma Hayek's Hera retire from Mount Olympus, they live a sweet suburban life with their pet pegasus. His electric powers lead him to the BMW iX in one of many of this year's electric automotive commercials.
The Big Lebowski's Steve Buscemi is back in the bowling alley, running a hotspot for athletes like Peyton Manning, Alex Morgan, and Jimmy Butler to come out to play. All heads turn when Serena Williams joins the party.
In a twist on his longtime advocacy for the legalization of pot, Willie Nelson calls for the legalization of "the one thing that can bring comfort to millions," which is — checks notes — shoes in this ad for the sneakers brand.
Eagle! It's a musical Scrubs reunion as Zach Braff and Donald Faison play neighbors delighting in the thrill of affordable internet in this T-Mobile spot.
Dolly Parton shares an inspiring message for real-life goddaughter Miley Cyrus in another T-Mobile ad, which sees the former Hannah Montana star leading an anthem about switching cell phone providers.
Yes, that was Kanye West in the McDonald's commercial saying "Can I get uhhhh." After recent social media drama, the rapper appeared alongside race car driver Bubba Wallace and purple spokesperson Grimace.
Anna Kendrick says it best: "It's a very competitive market." Properties like Barbie's Dream House are no exception in this Rocket Mortgage ad.
Caesars Sportsbook and Casino
The Manning family is joined by JB Smoove and Halle Berry as Caesar and Cleopatra for an ultimate dinnertime roast.
Between flights from Los Angeles to New York to London, Jason Sudeikis finds the time to match with a tax expert just right for him.
If Morgan Freeman was a geology teacher, with that voice, we would all be Pangea experts.
Jamie-Lynn Sigler and Robert Iler reunite as Meadow and A.J. Soprano in an emotional homage to the series' opening montage.
It's tough to keep up with the Joneses in their Toyotas — that is, Leslie Jones, Rashida Jones, Tommy Lee Jones, and Nick Jonas (close enough).
Larry David is doing what Larry David does best as he travels from historic moment to moment, insulting and criticizing as only Larry David can.
Jim Carrey reprises his role as the Cable Guy in a sad time for his business where cable wiring is no longer needed.
NBC legends like Mariska Hargitay and Terry Crews fight for the No. 1 spot as Ted Danson and Kenan Thompson beat them to the punch in the station's new ad.
Joel McHale and Ken Jeong are back at their Community-esque shenanigans as they debate the proper way to eat mixed nuts.
Mary J. Blige stands up to cancer in her ad for Hologic, demonstrating that even someone as busy as the singer-songwriter can take time for her annual women's health screening.
Nobody taught ultimate TV dad Ty Burrell how to manage his finances as he says yes to everything thrown his way in this commercial.