By Joey Nolfi
February 25, 2020 at 11:37 AM EST

Octavia Spencer is putting the Ma in Madam C.J. Walker’s life story.

Netflix has unveiled the first full-length trailer for the Oscar-winner’s upcoming series based on the trailblazing African American haircare entrepreneur’s rise, featuring producer-star Spencer in full period costume as she embodies the country’s first woman to become a self-made millionaire.

The preview for Self Made: Inspired by the Life of Madam C.J. Walker charts the titular icon’s journey against all odds, as she overcame gender biases, personal betrayals, and bitter business rivalries to create a monumental brand that revolutionized black haircare.

Inspired by a book written by one of Walker’s descendants, A’Lelia Bundles, the four-part limited series also touches on the central figure’s fight against post-slavery racism as she found support in her husband, C.J. Walker (Blair Underwood), and daughter, Lelia (Tiffany Haddish), while battling her fierce business rival Addie Munroe (Carmen Ejogo).

Self Made — also co-produced by LeBron James and directed by Harriet helmer Kasi Lemmons and Queen Sugar‘s DeMane Davis — launches March 20 on Netflix. Watch the first trailer above.

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