GROUNDHOG DAY, Bill Murray, 1993. (c) Columbia/courtesy Everett Collection
Credit: Everett Collection

Bill Murray might be living Groundhog Day all over again.

Murray and Stephen Tobolowsky were recently spotted in Woodstock, Ill., where the 1993 comedy was filmed, appearing to re-create the encounter between Phil Connors (Murray) and his old high school classmate Ned Ryerson (Tobolowsky). Rumors abound that the shoot was for a Jeep commercial to air during this year’s Super Bowl — which, as it happens, will take place on Groundhog Day, Feb. 2.

Here’s the original scene for context:

Of course, this is only the first iteration of the scene; Groundhog Day follows Murray’s Phil as he becomes trapped in a time loop and re-lives the same day over and over again.

Jeep’s parent company, Fiat Chrysler Automobiles, would not officially confirm the details of this year’s Super Bowl ad. “The Jeep brand does not comment on the details of on-going video productions (its own, or that of outside partners) that may feature any of its Jeep vehicles,” an FCA representative said.

Groundhog Day, directed by Murray’s Ghostbusters costar Harold Ramis, earned good if somewhat mixed reviews on its release (EW’s Owen Gleiberman gave it a B-) but has since been reappraised as an all-time comedy classic. (Roger Ebert originally gave it three stars but later wrote a retrospective review awarding it a full four.) The Writers Guild of America ranked its screenplay, by Ramis and Danny Rubin, No. 27 on its list of the 101 Greatest Screenplays.

This year’s Super Bowl, which will see the San Francisco 49ers face off against the Kansas City Chiefs, will air Sunday, Feb. 2 at 6:30 p.m. ET/3:30 p.m. PT on Fox.

Related content:

Groundhog Day
  • Movie
  • 101 minutes