Rick and Morty has its first Super Bowl ad and it’s just as meta and manic as you might expect.
The Adult Swim sensation has partnered with Pringles for the 30-second spot, which will air during Sunday’s big game.
The set-up: When Morty suspiciously begins touting the benefits of flavor stacking Pringles (eating different chips together for new taste combinations). Rick unmasks his grandson as a Pringles-branded corporate Mortybot.
“Rick and Morty is the biggest comedy show around, so of course we were extremely excited about their first trip to the Big Game,” said Jill King, senior vice president, marketing and partnerships, Adult Swim. “With Pringles’ fun personality and devoted audience, there’s no better partner for Rick and Morty’s big debut.”
‘Not only did Adult Swim and the Rick and Morty team actually develop and animate the ad, they also dropped a teaser on their social channels,” said Gareth Maguire, senior director of marketing for Pringles. “Because Rick and Morty’s fan base is so passionate, the teaser has already racked up more than a million views and we can’t wait to see the reaction to the full ad. A ‘Pickle Rick’ limited-edition crisp, based on an iconic character from the series, is rolling out as we speak in conjunction with the big game, which is really exciting.”
Rick and Morty have done ads for products in the past, including partnerships with PlayStation, Alien: Covenant and an ad for Carl’s Jr. (which, like the Pringles commercial, mocked the idea of the show doing an ad in the first place). Pringles, meanwhile, previously tapped Bill Hader for a flavor-stacking Super Bowl ad in 2018:
Rick and Morty is currently on its season 4 hiatus with the second half said to air in 2020.
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