AT&T's Audience Network shutting down to become HBO Max Preview Channel
AT&T is saying goodbye to its Audience Network this spring in order to make way for the HBO Max Preview Channel.
“We will begin to transition Audience Network from its current approach to support AT&T’s broader original content and marketing focus on the upcoming HBO Max service,” said Daniel York, chief content officer, AT&T Consumer, in a statement announcing the news. “I am proud and grateful to the team at Audience for their many successes over the years, creating unique, fresh and provocative content along with our great studio partners. Twenty years ago we were the first pay TV provider to differentiate our content offering with the best exclusive original content, and the team truly brought to life the network vision: Always Original, Never Ordinary.”
The network is currently home to four original series: Mr. Mercedes, Condor, Loudermilk, and You Me Her. Unfortunately for fans of those programs, it looks like their futures are uncertain. When asked, an AT&T spokesperson would only say that “any future use of Audience Network content will be assessed at a later date.”
The network first launched as the music-focused FreeView in November 1999. After growing its content portfolio, it was later changed to the 101 Network in 2005, and it finally became the Audience Network in 2010 when it expanded into scripted original series.
Audience Network will officially transition into an HBO Max Preview Channel sometime this spring. Stay tuned for more updates on the status of its shows.