By Claudia Fisher
July 15, 2019 at 02:53 PM EDT
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Amazon

Everyone you know is probably frantically scouring Amazon right now, trying to scoop up the best Prime Day 2019 deals. In case you don’t know what Prime Day is all about, let us be the messengers of some very good news.

Amazon Prime Day officially started at 12 a.m. PT on July 15 and, for the first time ever, the shopping event lasts for two days. With 48 hours of deals, Amazon Prime Day 2019 will be longer than ever before, featuring limited-time offers, never-before-seen entertainment, and exclusive launches available for Prime members through the end of July 16. If you’re not a Prime member yet, sign up here for a 30-day free trial to make sure you can take advantage of more than one million deals globally.

Now that you know when Prime Day is this year (and how to sign up to access the savings), you can start getting excited about all the major deals in your very near future. Amazon Prime Day TV deals were a big draw in 2018, and this year won’t disappoint shoppers — especially considering Amazon’s offer on one of the most popular TVs from last year’s shopping event. Now through the end of Prime Day, you can get the Toshiba HD 43-inch Fire TV Edition Smart TV for over 40 percent off, bringing the price down from $300 to $190.

Amazon

Buy it! Toshiba HD 43-inch Fire TV Edition Smart TV, $189.99 (orig. $299.99) at amazon.com

The reason this TV deal is such a major deal — in addition to its major price cut — is that, during Amazon Prime Day 2018, the discounts on Toshiba smart TVs were some of the most taken advantage of sales. The Toshiba model on sale now has also racked up incredible reviews, nearly 3,000 of which are five-star nods to the device’s sound and video quality. Many reviewers also tout the TV’s easy functionality and set-up process. With Fire Stick built into the TV, you have tens of thousands of TV shows at your fingertips with seamless access to all your favorite streaming services and apps. You can even control your TV using the included voice remote that syncs with your Alexa device.

If you’re looking for more great Amazon Prime Day TV deals, these are the five most enticing options you can take advantage of right now for Prime Day 2019:

  1. Insignia 50-inch 4K Ultra HD Smart LED TV, $249.99 (orig. $349.99) at amazon.com
  2. Toshiba 34-inch 4k Ultra HD Smart LED TV With Fire TV, $189.99 (orig. $329.99) at amazon.com
  3. TCL 32-Inch Roku Smart LED TV, $99.99 (orig. $239.76); amazon.com
  4. LG Electronics 77-Inch 4k Smart OLED TV, $4,699.99 (orig. $6,000.48); amazon.com
  5. Sony 70-Inch 4k Smart LED TV With HDR, $$799.99 (orig. $1,047); amazon.com

Remember, you have to be a Prime member to reap the $110-reward on this Toshiba TV and all other TV deals during Amazon Prime Day 2019. Happy shopping!

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