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Entertainment Weekly


Fox Entertainment touts 'new chapter' with a one-time promo in wake of Disney megadeal

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Now that the Walt Disney Company’s acquisition of 21st Century Fox is complete, Fox Entertainment — a unit of the newly formed, non-Disneyfied Fox Corporation — has marked its “new chapter” with a one-time promotional video.

Aired Wednesday at 8:32 p.m. ET, the 90-second trailer features some of Fox’s most prominent television properties, past and present, including The Simpsons, Empire, Glee, Fringe, and The Masked Singer. The video interweaves clips and quotes from the various series, including a choice one from a prominent fictional mogul: Empire’s Lucious Lyon (Terrence Howard).

“The company that we knew and loved is changing, but it’s time for us to build an entirely new empire,” he says. “Let us walk you into the future with our brand-new company.”

The Disney-Fox deal has left many wondering what the fate will be of the latter network’s most beloved properties. Disney officially takes over the 21st Century Fox movie and TV divisions, while the Fox Corporation, a.k.a. “New Fox,” remains owned by Rupert Murdoch and will continue its broadcasting, news, and sports aims.

In short, Fox Broadcasting Co., along with Fox News and the Fox owned and operated stations, will be spun off into the new Fox, which this trailer celebrates. Disney’s acquisitions include 21st Century Fox’s film production businesses, including 20th Century Fox, Fox Searchlight Pictures, Fox 2000 Pictures, Fox Family, and Fox Animation; Fox’s television creative units, Twentieth Century Fox Television, FX Productions, and Fox21; FX Networks; National Geographic Partners; Fox Networks Group International; Star India; and Fox’s interests in Hulu, Tata Sky, and Endemol Shine Group.

When it comes to populating content on the Fox network, there will no doubt be interplay between the new Fox and the Disney-owned assets. And Fox has reassured viewers that its shows aren’t suddenly going to end up on the Disney-owned network ABC.

Watch the promotional video above.

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