Regularly drawing around 100 million viewers each year, if not more, the Super Bowl lures in both fans of the two teams vying for the championship, but also those who don’t want to miss the funny, touching, and memorable commercials.
According to Business Insider, CBS is billing more than $5 million for a 30-second spot. The heavy hitters — Pepsi, Amazon, Anheuser-Busch, Doritos — are all back and vying to be the most talked about thing after television’s biggest event. And there’s definitely no shortage of celebrities — Cardi B, Steve Carell, Alex Rodriguez, Jeff Bridges (as The Dude!), Sarah Jessica Parker, Harrison Ford, Jason Bateman, Luke Wilson, Christina Applegate, Serena Williams, Chance the Rapper and the Backstreet Boys, Michael Buble, Sarah Michelle Gellar, and more all pop up in this year’s batch of game day ads.
But, you don’t actually have to wait until Super Bowl Sunday to see who’s getting in on the action (TV and movie trailers not included). So without further ado, here is our running list of every commercial (plus the teasers) that will air Sunday during the matchup between the New England Patriots and Los Angeles Rams.
Bud Light & Game of Thrones
Skittles (clip for a real, live, one-time-only “Skittles Commercial: The Broadway Musical” show in NYC — yes, you read that right)
Avocados From Mexico
Michelob Ultra (for you ASMR fans)
Bon & Viv/Anheuser-Busch InBev
Burger King (Teaser and Commercial)
T-Mobile & Taco Bell
Super Bowl LIII airs Sunday, Feb. 3. Coverage begins at 6 p.m. ET on CBS.
Norwegian Cruise Line
The Washington Post