Last week's premiere now tops 25 million viewers
ABC’s Roseanne revival just set another big ratings record.
Last week’s heavily buzzed premiere has delivered the largest DVR playback bump ever recorded by Nielsen between a show’s premiere night and its next few days of measurement (what’s called “L+3” in the industry).
Basically, last Tuesday’s premiere had a stunning 18.9 million viewers. But according to ABC’s latest data, another 6.7 million viewers have watched the premiere since then — that’s the largest total viewer three-day DVR increase for a single telecast on any network ever. Roseanne‘s premiere now stands at an incredible 25.04 million viewers.
In the adults 18-49 demo, the lift isn’t quite as record-setting — up 2.1 to a 7.3 in the demo. But it makes it the biggest playback increase in the demo for a comedy premiere in three years (a 2015 airing of The Big Bang Theory still holds the record in that category).
Not surprisingly, ABC renewed Roseanne for a second/10th season (depending on how you’re counting) after only one episode last week. Yet this Tuesday’s second-week telecast is still considered a big test. Nobody expects the comedy to match its premiere, or even come really close, but ABC surely hopes for a drop off that’s only in the 10-15 percent range and not, say, in the 40-50 percent range. We shall see.