“I’m not sorry.”
That’s what Freeform is encouraging women of all ages to say with its #NotSorry International Women’s Day campaign. In defiance of the cultural norms that condition women to be overly apologetic, the network is bleeping out every time a female character says “sorry” on the air throughout Thursday, March 8.
As a promotion for the #NotSorry campaign, and to encourage women to be unapologetically bold, Freeform has put together a montage of characters from Grown-ish, Shadowhunters, The Fosters, The Bold Type, and more with all the “sorries” bleeped out.
Watch the video above.