HBO to build an actual Westworld town outside Austin
What could go wrong?
HBO is giving fans their chance to actually visit Westworld — or, at least, the closest the network can simulate without inventing flawlessly realistic interactive androids.
The network is building a version of the show’s iconic town of Sweetwater outside Austin, Texas, during the upcoming South by Southwest festival.
Billed as a “Live Without Limits Weekend” experience, the network has rented out two acres of land for a Westworld-themed park that features recreations of locations and elements from the hit HBO drama series, including The Coronado hotel and the Mariposa Saloon. “No guidebook, no orientation, no regrets,” teases a video for the attraction below.
The simulation will start before guests arrive at the park, with fans being picked up in Austin in a “Delos Shuttle” and getting assigned a black hat or white hat.
At the park, fans can interact with the park’s “hosts” (played by actors who will not have sex with you), sample western-themed food and beverages, touch non-robotic horses, and hunt for clues to the show’s many mysteries. The hosts will be well-programmed on how to handle guest comments and questions, but feel free to try and stump them if you like.
The experience runs March 9-11. Spots are limited. Fans must pre-register at DiscoverWestworld.com to get on the list. Here’s a teaser video:
Westworld also has a panel at SXSW on March 10 with co-creators Jonathan Nolan and Lisa Joy and cast members Evan Rachel Wood, Thandie Newton, Jeffrey Wright, and James Marsden.
UPDATE: Half of the passes available for the experience were snatched up within a couple hours of this story going live. The other half will be made available at some point during SXSW, the official Westworld Twitter feed will have updates.