The Walking Dead is going both artsy and old school to promote the show’s return on Feb. 25. The AMC zombie drama will be unleashing a new painted wall billboard in Brooklyn on Monday, Jan. 22, and we’ve got your exclusive first look at it right here.

In addition to going with the standard photo collage usually used to promote the show, exec-producer/director Greg Nicotero wanted to tap into his love of Hollywood history to produce some special artwork that evoked a different feel.

“As a kid, I was heavily influenced by movie poster artists… John Berkey (the 1976 version of King Kong, The Towering Inferno), Roger Kastel (Jaws, The Empire Strikes Back), and our season 1 poster artist Drew Struzan (Back to the Future, E.T.),” says Nicotero. “We wanted to bring back some of that style and flair in this piece by telling our story in a painting as opposed to just a photo collage.”

Nicotero knew just the man to call: Christopher Shy. “I’ve loved Christopher’s work for quite some time and brought it to [showrunner] Scott Gimple who immediately felt his style emulated a feel more akin to posters of our youth and wanted to translate that feel to The Walking Dead.”

Shy was more than happy to help out. “Greg called, and we started talking about our mutual love of John Berkey’s work, the King Kong poster, Towering Inferno, the great disaster movie posters,” says Shy. “Greg’s a really smart guy, he understands that visual language. I have Jaws and King Kong hanging on my walls, and every time, they just blow me out of the water. That’s what drew me to the project, first how fast me and Greg got along, and how fast we both locked in on how much fun it would be to approach The Walking Dead in that vain.”

Check out the final result for yourself. And starting on Jan. 22 you can keep your eyes on buildings throughout Brooklyn to try to find the art in person. Happy hunting!

Credit: AMC

The Walking Dead returns on Feb. 25 at 9 p.m. on AMC.

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The Walking Dead

AMC's zombie thriller, based on the classic comic book serial created by Robert Kirkman.

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