Spike TV's Twitter account goes 'rogue,' profanely mocking channel

Spike TV’s Twitter account is ripping its own channel’s programming

Ahead of the cable channel’s rebranding into the Paramount Network, the social media account has turned into a cascade of profane mockery of the network that’s targeted young male viewers since 2003 with shows like The Ultimate Fighter, 1,000 Ways to Die, and COPS reruns.

Yes, this is a deliberate PR stunt, but the jokes still work. Here’s the best of them (NSFW language):

According to AdWeek, the idea was to have “the fictional bro to react ‘like someone might in the modern workplace if they got handed a pink slip,’ said Red Fabbri, Spike TV’s VP of fan engagement and editorial. “He’s confronting an existential crisis, having a bit of a meltdown in public.” Spike TV becomes The Paramount Network on Thursday.