Credit: Apple

Apple’s hunger for dominance across platforms continuously proves to be insatiable.

In a move to diversify its digital content, the brand has issued a straight-to-series order for its first docuseries, Home.

Over the course of 10 hourlong episodes, viewers will explore the world’s most extraordinary homes and peek into the boundary-pushing imaginations of the visionary architects who brought them to life.

At the helm of this venture are executive producers Matt Tyrnauer and Corey Reeser (Altimeter Films), Matthew Weaver (Media Weaver Entertainment), Ian Orefice and Bruce Gersh (Time Inc. Productions), and Joe Poulin (CEO of Luxury Retreats).

This addition will be a departure from the trend of scripted work the brand has picked up. A Reese Witherspoon and Jennifer Aniston led drama about the “cutthroat world of morning TV” and an Amazing Stories anthology from Steven Spielberg are among its current holdings.