As if Uber hasn’t already had a rough year, now it’s got Nathan Fielder to contend with.
Fielder is back for another season of Nathan For You, the Comedy Central series in which he tries to help small businesses achieve their potential through undeniably creative and misguided ideas to boost profits. As you will see in this trailer, Fielder hatches a plan to help cabbies seek revenge on the ride-service company by infiltrating its network. In addition, he seeks out a highly specific, bizarre niche by having a business promote itself as L.A.’s only asexual computer repair shop. There’s much more, including what looks like a creepy tale about a Bill Gates impersonator whose search for love spins out of control, chili sales on the sly, and something called a “blues smoke detector.”
Season 4 of Nathan For You kicks off Sept. 28.