Helen Sloan/HBO
July 18, 2017 at 09:00 AM EDT

When they ask you what your hoodie means, tell them the North remembers.

Game of Thrones is back, and every week, the HBO Shop will release new products inspired by the penultimate season’s episodes. EW’s got the exclusive reveal on this week’s Westerosi merch, which celebrates Sunday night’s epic season 7 premiere.

Arya Stark kicked off the action by posing as Walder Frey — whom she crossed off her kill list at the end of season 6 — and inviting all the remaining members of House Frey to drink some “proper wine for proper heroes.”

As all of the “proper heroes” gag and cough and fall to the floor, Arya-as-Frey recalls the bloody details of the Red Wedding and says that the Freys should have taken more care to kill all of the Starks: “Leave one wolf alive, and the sheep are never safe,” she observes. And when all of the men are dead on the ground, she tears off Frey’s face and says, as herself, “Winter came for House Frey.”

Arya’s insanely badass moment inspired this week’s new Game of Thrones products, available now only in the HBO Shop. Be sure to check EW.com every Tuesday to see the new products as they are unveiled, and follow our Game of Thrones recaps and podcast to enter to win official season 7 gear.


For a chance to win these prizes, watch the next episode of Game of Thrones on HBO this Sunday and enter for a chance to win by reading James Hibberd’s recap of the episode or listening to EW’s Game of Thrones Weekly podcast. Be sure to read and tune in for new season 7 prizes every week!

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