Fox News phases out 'Fair & Balanced' slogan
The “Fair & Balanced” era is over at Fox News Channel.
As first reported by New York magazine, the cable news network has phased out the well-known slogan over the past year as it seeks to move on from its time under Roger Ailes.
Ailes, the founder and onetime chairman and CEO of Fox News, came up with the “Fair & Balanced” motto when he launched the network in 1996, and it became the company’s most recognizable rallying cry. But Ailes exited Fox News under a cloud last July after he was accused of serial sexual harassment by multiple women. He died last month at age 77.
A Fox News spokesperson confirmed to EW that the network hasn’t used the slogan in external marketing or on-air promotions since August but said the shift “has nothing to do with programming or editorial decisions.”
Other slogans used by Fox News over the years include “Most Watched. Most Trusted” and “We Report. You Decide.”