Colbert gives Late Show first February sweeps win in years
More good ratings news for Stephen Colbert.
The Late Show just won the February ratings “sweeps” period among total viewers for the first time in seven years.
The late-night program averaged 3 million viewers, just barely edging out NBC’s The Tonight Show Starring Jimmy Fallon.
Fallon still came out on top among adults 18-49, however, which is no small deal as that’s the demographic most valued by advertisers (and Fallon topped Colbert in that demo every night of the sweep, save one).
Colbert’s recent ratings surge — The Late Show was up 18 percent this month from last year — has been attributed to the host embracing his progressive The Colbert Report roots to take on Donald Trump’s presidency.
On Tuesday night, the show went live after Trump’s address to a joint session of Congress, which delivered a ratings spike of 50 percent over the same night last year.