A dramatic reading of the lyrics to *NSYNC’s “Bye Bye Bye” performed by Christopher Walken? In a Super Bowl ad? Yes, please.
“I don’t want to make it tough. I just want to tell you that I’ve had enough,” Walken says deadpan into the camera while sitting on a dapper couch, a fire crackling behind him. “It might sound crazy but it ain’t no lie. Baby bye bye bye.”
He turns to seek approval from the man next to him: Justin Timberlake. The former boy bander pauses, looks at Walken quizzically, and the two turn to the camera while the classic *NSYNC song begins to play, revealing the clip to be an ad for Bai Antioxidant Infusions.
Without saying a word, Timberlake delivered what may have helped clinch this spot as one of the best of the night. See this one above and more Super Bowl ads here.