See high school versions of Tina Fey, Steve Carell, and more in Honda Super Bowl ad
Ever wonder what your favorite celebrities were like in high school? Of course you have. But have you ever wondered what advice the high school versions of these folks would dole out? If you haven’t, Honda has devised a clever way to show you.
A mesmerizing new Super Bowl ad brings to life celebrities’ high school yearbook photos using their real voices and a little (or lot of) CGI magic, allowing Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel, and Viola Davis to join forces in an effort to urge people follow their dreams, whatever they are.
Where was Fey headed in life and why is she posing with a rose? Even she doesn’t know. Carell, meanwhile, had to overcome doubt from fellow students, including Darryl, the dude in the photo next to him. Clad in an unfortunate blue ruffle tux, Kimmel advises, “If you want to play the clarinet, maybe don’t dress like this, but play the clarinet.”
According to Ad Age, the old pictures are legit — and the commercial created through a variety of technical tricks. “All we had were photos, and some weren’t even hi-res,” Jason Sperling, Executive Creative Director at RPA, the ad agency that produced the spot, told Ad Age. “One of the biggest challenges was that it’s a dialog-driven piece, but it’s also an effects-driven piece. It was really hard determining, do we want a performance director, or do we want an effects pro who made sure no one looks creepy. We wanted to make sure people got the feels at the end of it.” (The ad was directed by Oscar-winning editor Angus Wall, who worked with David Fincher on The Social Network and The Girl With the Dragon Tattoo is the Emmy-winning mastermind behind the Game of Thrones opening credits.)
See what all of the celebrities had to say before they became Super in this salute to the dreamers.