Everyone wants to taste the rainbow in this spot

By Ruth Kinane
Updated January 24, 2017 at 03:02 PM EST

It's still over a week until game day, but Skittles isn't waiting around for kickoff — they've already released their adorable Super Bowl commercial.

The candy brand's 2017 entry finds romance losing out to sugary goodness, as a lovelorn teen throws Skittles at his beloved's window in an effort to get her attention. Little does he know that on the other side of the frame, Katie — and a few others — are catching the hard candy in their mouths and ignoring him altogether. Even grandma, a balaclava-wearing burglar, and a beaver get in on the action. It seems romancing the rainbow can't compete with tasting it.

Watch the commercial below. The Super Bowl airs Sunday, Feb. 5 at 6:30 p.m. ET on Fox. <iframe src="http://www.eonline.com/videos/embed/256581" width="610" height="344" frameborder="0" scrolling="no" class="" allowfullscreen="" resize="0" replace_attributes="1" name=""></iframe>ñÎyß7m§4Õ×<k§¸éÞ:w®ãW=ë]|×w]

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