NBCU's Peacock Now Has 15 Million Sign-ups
Since their launch on July 15th, Peacock has now reached 15 million sign-ups. The news was shared by Comcast CEO and Chairman Brian Roberts at the Goldman Sachs Communacopia this morning. It was earlier announced that the service had 10 million sign-ups in their first two weeks, and now has grown 50% since.
While the number is impressive, it doesn't necessarily translate to subscribers. But, given the fact that it is still not available on Roku and Fire TV, which makes up 70% of all active streaming players, it is a big growth.
Peacock is unique in that it offers three tiers: Peacock Free, Peacock Premium (with ads) $4.99 and Peacock Premium Plus (No Ads) $9.99. Customers who are Xfinity or Cox subcribers get $5 off Peacock Premium and Premium Plus, effectively making it free with ads.
During the conference, Roberts said that the company has seen fast adoption of their Xfinity Flex streaming player. They now have 2 million Flex boxes deployed, with about half of those in active use. The company announced deployment of 1 million boxes in May.
The 4K streaming box is a competitor to Apple TV, Roku, and Fire TV, and is built on top of their X1 platform. The device is free for all Xfinity broadband customers and enables streaming a wide-variety of streaming services like Netflix, Hulu, and Amazon Prime Video -- in addition to Peacock.