The children are turning into grown-ups, and the grown-ups are acting like children.
Credit: Justina Mintz/AMC
Thanks to costume designer Janie Bryant , Hamm's '60s ad man single-handedly revived an interest in the classic two-button suit.
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What do you want to be when you grow up? That’s what Don’s really asking Peggy in this episode, and what everyone else is asking themselves.

“The Forecast” is an episode about children turning into grown-ups, and grown-ups acting like children. In some ways, it’s about grown-ups living the way a child might imagine that adults live. Don eats donuts and vending-machine candy for lunch and never cleans up the drinks he spills on the carpet. Lou dreams of turning his comic strip into a Hanna-Barbera cartoon. Mathis might have to wash his mouth out with soap for saying a dirty word. Meanwhile, Sally is signing checks. Glenn is drinking beer. Sally’s friend is flirting with Don, who’s old enough to be her dad. All of them, young or old, are children pretending to be grown-ups. But, as we’ve learned from the agency’s new client, Peter Pan, it’s different when you know you’re pretending. That’s what separates the adults from the kids.

In some ways, the 1960s was a time when the entire country grew up, even as it got younger. After the post-war baby boom, the youth movement took over, and America wisened up, as the boys’ club gave way to a more diverse playing field, and Sally’s girlfriends could finally grow up to be senators and U.N. translators. So it makes sense that Don’s story should ultimately become Sally’s, that his decline should dovetail with her becoming “a different person” than him. Her speech reminded me of something Rachel Cusk recently wrote about being a teenager:

“Adolescence, it strikes me, shares some of the generic qualities of divorce,” Cusk wrote. “The central shock of divorce lies in its bifurcation of the agreed-upon version of life: There are now two versions, mutually hostile, each of whose narrative aim is to discredit the other. Until adolescence, parents by and large control the family story. The children are the subject of this story, sure enough, the generators of its interest or charm, but they remain, as it were, characters, creatures derived from life who nonetheless have their being in the author’s head… But it is perhaps unwise to treasure this story too closely or believe in it too much, for at some point the growing child will pick it up and turn it over in his hands like some dispassionate reviewer composing a coldhearted analysis of an overhyped novel… I wonder how much of what we call conflict is in fact our own deserved punishment for telling the story wrong, for twisting it with our own vanity or wishful thinking, for failing to honor the truth.”

No one could sum up those observations better than Sally and Betty. When they talk about an upcoming class trip, Betty imagines Sally’s experience as a sequel to her own, though we already know that Sally’s idea of acting out goes way beyond staying up too late and breaking a few lightbulbs. And when Glenn comes to the door, both Betty and Sally see him as the romantic lead in their story–until he tells them he’s going to Vietnam. You could argue about who is the real adult here between mother and daughter. Sally’s response is more honest, but Betty’s is kinder. Either way, it’s heartbreaking to hear that Glenn’s risking his own life just to make his dad proud. He can act like a grown-up all he wants—politely introducing himself to the housekeeper, valiantly announcing that he’s fighting for his country, drinking that beer—but in the end, he still views his life as his father’s story. He’s still just a kid.

NEXT: From children to adults as children

Like Glenn, Peggy is still seeking acceptance from a father figure. She basically wants Don to tell her story for her. “I want to have my performance reviewed,” she tells him, even though she doesn’t really need him. When he asks questions about her future, she already has it mapped out: She wants to be the first woman creative director at the agency, land a big account, and create a catchphrase. But she also wants to “create something of lasting value.” Funny, that’s how people sometimes describe the choice to have kids. We know that Peggy already gave up a child, without apology. But you never know. Her story’s not over yet.

Mathis suggests that being an adult means taking responsibility for your failures. If that’s true, then I still have hope for Richard. Yes, he messed up with Joan, telling her that his kids are grown and he doesn’t want to help raise her son. “I had a plan, which was no plans!” he says. But later, he apologizes, which is something Don has never been able to do.

As for Don, he has no plans at all. When he’s asked to map out SC&P’s future, he comes up blank and is forced to steal ideas from the press release that announced Sterling Cooper Draper Pryce’s formation long ago. He’s ascended up the ranks as high as he can go in the office, but his personal life is a mess. “The empty nest is a problem,” his realor tells him about his apartment. Potential buyers can’t see any future in it. And it’s also getting harder to see any future in Don. He doesn’t really fit in anywhere, now that Megan’s gone, Sally’s on that bus, and SC&P doesn’t need him as much as it used to. When he actually does find a buyer, the realtor tells him, “Now we just have to find a place for you.” She’s not just talking about a new apartment.

Will he find that place by the time the series is over? I’m not sure. Don’s still asking himself what he wants to be when he grows up. Maybe that’s what growing up means: accepting that you’ll never stop asking that question.


  • Don’s analysis of the Peter Pan campaign: “Kids won’t get it and adults won’t hear it.” Sounds like a pretty good description of what it’s like to be a teenager. Poor Sally.
  • It’s notable that the only other person besides Richard who apologizes in this episode is Sally. Maybe she really is learning from Don’s mistakes.
  • So many quotes in this episode felt like they were speaking to the experience of adulthood, but especially this one from Don: “You ever feel like there’s less to actually do and more to think about?”
  • Again, Don gets a few lines that seem like he’s speaking directly to Mad Men‘s viewers about its final season: “Four score and seven years ago… we know where we’ve been, who we are… Let’s assume it’s good and it’s gonna get better. It’s supposed to get better.”
  • When Mathis blows it by copying Don’s exact joke, it reminded me of something Peggy said a few episodes ago: “I’d never recommend imitation as a strategy.”
  • How heartbreaking that when Joan says, “You ruined my life” to the babysitter, even her 4-year-old son knows she’s really talking to him.
  • Don tells Sally, “You are like your mother and me. You’re going to find out.” It’s meant to be encouraging, but it sounds like a threat.
  • Many great insults from Sally in this episode, particularly these two: “Anyone pays attention to you, you just ooze everywhere.” “Just remember those kids are the same age as the ones you’ll be murdering in Vietnam.”

Episode Recaps

Thanks to costume designer Janie Bryant , Hamm's '60s ad man single-handedly revived an interest in the classic two-button suit.
Mad Men

Jon Hamm stars as Don Draper in the Emmy-winning ’60s-set drama

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