Essentially a new music video, the teaser features only group leader RM, but it’s a real showcase for him, as he raps about his personal identity (in keeping with the album’s title) and his past controversies. The song even features a fun English-language hook, with RM bellowing, “Persona / Who the hell am I?”
BTS’ popularity has been on the rise in the U.S. of late, with an appearance at the Grammys earlier this year and their album Love Yourself: Tear debuting at No. 1 on the Billboard charts in 2018. If you need to prep for the oncoming BTS explosion, check out our list of their 10 most essential music videos and our member guide.
Map of the Soul: Persona is the first album of a new series for the group, following the conclusion of their Love Yourself arc. The album hits April 12, and BTS will perform on Saturday Night Live the next day.
Watch the full Persona trailer above.