'The Swift Life' comes from the company behind 'Kim Kardashian: Hollywood'

By Sarah Weldon
October 11, 2017 at 02:34 PM EDT
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Taylor Swift is continuing her world domination in the most Kardashian way: an app featuring her own emojis, appropriately titled Taymojis.

Swift announced the app in a new video released on Tuesday, saying that she has something “pretty awesome that we’ve been working on for a while that I wanted to share with you.” And thus became The Swift Life, which promises to let fans interact with Swift using text and Taymojis and score exclusive first access to photos, videos, and other fun content. “I think you guys are really gonna like this,” says Swift as she finishes the video. “I mean, I hope. It would be…preferable if you did.”

The app is made in partnership with Glu, the company behind Kim Kardashian: Hollywood, which became a massive hit upon its release in 2014 and paved the way for games fromKaty Perry and Britney Spears.

“We’ve worked closely with Taylor and her team to bring her creative vision to life,” said Glu CEO Nick Earl in a statement. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”

Before it hits app stores, the project is set “to be released as a beta in limited territories soon,” according to a press release.

Watch the announcement in the video above. The pop star’s upcoming album Reputation will drop on Nov. 10.


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