By Samantha Maine / NME
July 14, 2017 at 10:09 PM EDT
  • TV Show

JAY-Z has released the latest visual to accompany his recent “4:44” album.

“4:44” is out on Tidal and now and features a response to Beyonce’s “Lemonade” as well as a Frank Ocean collaboration. It also sees JAY-Z take shots at former friend Kanye West.

Directed by Rohan Blair-Mangat, “BAM” has premiered on JAY-Z’s streaming service Tidal, and features the wrapper walking the streets of Jamaica with reggae artist Damian Marley. You can watch a clip above.

“4:44” is the rapper’s fourth album. It’s already achieved platinum status despite not being physically on sale.

The singer, who gave birth to Sir and Rumi Carter last month, posted a snap of the pair on Instagram, with the photo appearing reminiscent of the artistic image that she initially posted to confirm her pregnancy earlier this year. She also shared some snaps of her and JAY-Z on Instagram, with JAY-Z wearing a denim jacket with a Kurt Cobain patch in one photo.


  • TV Show