JAY-Z's 4:44 video showcases Blue Ivy, Beyoncé, and more
Shortly after JAY-Z rolled out his 4:44 album across streaming platforms — except for Spotify, that is — he offered Tidal subscribers another exclusive in the form a visual accompaniment.
The new video, mostly set to the music of the album's title track, takes the form of a collage mixed together with footage of daughter Blue Ivy and wife Beyoncé. It opens with footage of a young boy singing a cover of Nina Simone's "Feeling Good" before cutting to Eartha Kitt talking about relationships in a clip from the documentary All by Myself: The Eartha Kitt Story.
JAY-Z's one and only comes into the picture later — after fleeting shots of street dancers, subways, riots, and viral videos, the footage features a throwback of Beyoncé performing "Drunk In Love" on stage with Mr. Carter. The eight-minute visual collage ends with previously unseen footage of baby Blue, who can be heard rapping on the album with "Blue's Freestyle/We Family." <div class="tidal-embed" data-type="v" data-id="76039308"></div><script src="https://embed.tidal.com/tidal-embed.js"></script>
The release, which is currently available to watch on Tidal, is the latest video drop for the album. Moonlight actor (and possible True Detective frontman) Mahershela Ali, Oscar winner Lupita Nyong'o, and Atlanta creator Donald Glover all featured in various clips ahead of the album drop.
Watch the latest visual above.