It's the third song from Lamar's 'DAMN.' to receive a music video
Kendrick Lamar shared a music video for “ELEMENT.” on Tuesday. The unsettling visual depicts a burning wooden house, inmates at a jail, and police officers, among other scenes. Lamar himself also appears in the video, which was co-directed by Jonas Lindstroem. The Little Homies, Lamar’s collaborative visual duo with Top Dawg Entertainment co-president Dave Free, also receive directing credits.
“ELEMENT.” is the third song from Lamar’s DAMN. — EW’s favorite album of the year so far — to receive the music video treatment. “HUMBLE.” was released in late March, shortly before DAMN.‘s April release, while the Don Cheadle-starring “DNA.” dropped days after the album.
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Lamar sets out next month on his DAMN. tour, which will hit arenas across the country through early September. The trek begins July 12 in Glendale, Arizona, and concludes Sept. 2 in Miami.
See the “ELEMENT.” video above.