Taylor Swift's music returned to streaming services just as Katy Perry's album dropped
Taylor Swift is back — even if it’s just in your wildest streams.
The pop star announced through her management Thursday that her full music catalog will return to all streaming platforms, such as Spotify and Pandora, at the stroke of midnight Friday. According to a statement, the move is being made to commemorate the success of her most recent album, 1989.
“In celebration of 1989 selling over 10 million albums worldwide and the RIAA’s 100 million song certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight,” the statement said.
Swift’s streaming return also happens to coincide with the release of Katy Perry’s new album, Witness. Perry has spoken frequently about her feud with Swift during the press tour for her new release, but Swift has not publicly commented on Perry.
Swift has had a fraught relationship with streaming companies. When she released 1989 in late 2014, Swift declined to offer it on platforms like Spotify, and she went on to pull the rest of her catalog from such services.
Since then, however, she has eased her stance somewhat. Tidal hosted much of Swift’s catalog when it launched in March 2015, and a few months later, after she wrote a searing indictment of Apple Music, the tech giant modified its artist revenue model and added her music to its library. Swift has gone on to release exclusive content via Apple Music and star in multiple commercials. Several Swift albums also became available on Amazon’s streaming service in September 2015.