Lady Gaga's halftime set is most-watched in Super Bowl history
Mother Monster just scored one of the biggest touchdowns of her career.
The National Football League announced Friday that Lady Gaga’s Feb 5. Super Bowl LI halftime show has become the most-watched musical event and the most-watched Super Bowl halftime performance of all time via broadcast and digital channels.
Approximately 118 million viewers tuned in to watch Fox’s live broadcast — which included renditions of past and current hits, including “Bad Romance,” “Poker Face,” “Born This Way,” and “Million Reasons” — on Super Bowl Sunday, while an estimated 150 million unique views have since accumulated across NFL’s digital platforms, including NFL.com, NFL Mobile, Twitter, YouTube, and Giphy.
“We were thrilled to collaborate with Lady Gaga — one of the most talented and versatile performers in the world,” said Mark Quenzel, NFL Network’s SVP of programming and production, in a statement. “Through her incredible music, choreography and unifying message, Lady Gaga created a unique performance that will be remembered for years to come.”
Through Feb. 17, Gaga’s 13-minute Super Bowl gig has been viewed just under 25 million times on the NFL’s YouTube channel, with the 30-year-old pop icon’s upload of the same performance netting a further 3.2 million plays.
As the production played out on live television, around 2.2 million real-time tweets using the #PepsiHalftime show hashtag were posted. Roughly 5.1 million tweets regarding Gaga’s act were shared leading up to, during, and in the first 10 minutes after the telecast. Facebook activity pertaining to the event pulled in more than 49 million video views and over 5 million reactions, comments, and shares.
Sales for Gaga’s discography also rose drastically following the Super Bowl performance. Her latest studio album, Joanne, shot from No. 66 to No. 2 on the Billboard 200 almost three months after it became her fourth consecutive No. 1 album in the U.S., moving around 70,000 album-equivalent units in its 16th week in release. The superstar notched three more albums on the chart dated Feb. 25: 2008’s The Fame (No. 6), 2011’s Born This Way (No. 25), and 2013’s Artpop (No. 174).
After including “Million Reasons” as part of her halftime show set, the Joanne single tied the Billboard Hot 100 record for the chart’s highest-ever re-entry upon rocketing to No. 4 this week. The song marks Gaga’s first top 10 hit since Artpop‘s lead single “Applause” hit the same peak almost three years ago.
Watch Gaga’s full Super Bowl LI halftime show performance above.