Keke Palmer NOPE trailer

Jordan Peele popped into Cinemacon to scare the pants off everyone in attendance. The Oscar-winning writer-director is known for shocking audiences, and that's kind of the whole meaning behind Nope.

"I love a rapt audience saying, ''Nope!' or, 'Get out the house!' I love to encourage that interaction because that's what's giving the audience a unique experience," Peele said at the Universal Pictures panel on Wednesday. "Rollercoasters aren't fun alone. Being scared isn't fun alone. You need that energy."

In Nope, Daniel Kaluuya reunites with his Get Out director for "a new pop nightmare" alongside Keke Palmer and Steven Yeun. Described as a reimagining of the summer film, Nope follows residents of a lonely gulch of inland California who "bear witness to an uncanny and chilling discovery," per the film's release.

Daniel Kaluuya in Nope, written and directed by Jordan Peele.
Daniel Kaluuya in 'Nope'
| Credit: Universal

Peele revealed he shot his latest communal horror show in 65mm in IMAX, the IMAX cameras allowing him to "capture footage unlike anything before" and to use "new techniques never seen before."

"This film is definitely a ride. The title speaks to the idea of being in tune with what the audience is thinking and feeling in the theater," Peele continued. "I know a lot of people who say, when it's a scary movie, they say, 'Nope!' Especially Black audiences, right? We love horror but there's a skepticism." 

To that end, Peele says he's going to thrive on how many times the audience says "Nope." The filmmaker then introduced an extended trailer, which made explicit the fact that there are definitely ... probably ... possibly aliens involved. Peele, however, wants to preserve the mystery so audiences can "enjoy the damn movie."

Nope debuts in theaters on July 22. See the trailer below.

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Keke Palmer NOPE trailer
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