By Tyler Aquilina
March 19, 2019 at 07:09 PM EDT
MoviePass Plan Change, Indianapolis, USA - 30 Jan 2018
Credit: Darron Cummings/AP/REX/Shutterstock

The ever-whirling carnival ride that is MoviePass is still spinning. On Tuesday, the company announced that it would be reviving the $9.95-per-month subscription plan that allows one movie every day, the model first announced at the beginning of this saga in August 2017. MoviePass is calling this the “Uncapped” plan. The announcement comes seven months after the company said it was limiting its users to three movies a month.

“We are — and have been — listening to our subscribers every day, and we understand that an uncapped subscription plan at the $9.95 price point is the most appealing option to our subscribers,” Ted Farnsworth, CEO of MoviePass parent Helios and Matheson, said in a statement.

“While we’ve had to modify our service a number of times in order to continue delivering a movie-going experience to our subscribers, with this new offering we are doing everything we can to bring people a version of the service that originally won their hearts,” he added.

There will still be some restrictions, however. The $9.95-per-month pricing is only available to those paying for a year’s subscription in advance, a total of $119.40. Anyone who wants a month-by-month plan will have to pay $14.95. Additionally, this pricing is a limited-time offer; once it expires, the monthly subscription price will rise to $19.95.

Furthermore, the plan only covers 2-D movies “available in the app,” according to MoviePass’ website. And the site also features ominous fine print that says, “Your movie choices may be restricted due to excessive individual usage which negatively impacts system-wide capacity.” But the company is promising “a large selection of blockbusters and independent films” and a network of “more than 30,000 screens throughout the United States,” as well as ticket reservations up to three hours before showtime.

The past year was a tumultuous one for MoviePass. The service removed and then re-added coverage for AMC theaters, posted massive financial losses, changed its pricing and subscription model multiple times, and had two class-action lawsuits filed against it. Helios and Matheson’s stock price did recently rise, though — to just over 1 cent a share.

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