MoviePass officially has some competition.
AMC has announced plans for its own movie subscription service, which despite being double the price of MoviePass, offers many additional perks.
Beginning Tuesday, the theater chain is adding a new tier to its current AMC Stubs rewards program called AMC Stubs A-List. For $19.95 per month (plus tax), members can see up to three movies per week, including access to IMAX and 3D showings, multiple movies per day, and repeat visits to previously seen movies, all things that are currently unavailable to MoviePass customers.
A-List is AMC’s counter to MoviePass, the service that allows subscribers to see one movie per day for as low as $6.95 a month. Back in January, the company, which has sought reduced ticket prices from theater chains, abruptly stopped servicing 10 large AMC theaters in Los Angeles, New York, and other major cities. The standoff ended in April with the locations once again being made available to MoviePass users.
AMC previously threatened to take legal action against MoviePass last August, when the service slashed its monthly price to $9.95 (from $15-$50). At the time, the theater chain called MoviePass a “small fringe player” with an “unsustainable” business model.