'He said. She said. She said. She said. She said. She said…'
During one of the biggest night’s in Hollywood, The New York Times will be there to remind the industry that “the truth has a voice.” The paper that first published the bombshell investigation into Harvey Weinstein has put out a new commercial about sexual harassment and assault that will air during the Golden Globes broadcast on Sunday.
The promo begins by repeating “He said. She said.” — a phrase that often makes it difficult for victims of sexual harassment and sexual assault to come forward. Then, the phrase becomes “He said. She said. She said. She said. She said. She said…” to signify the wave of men and women who have come forward with allegations against powerful men in Hollywood.
In addition to the video, ads with the same message were taken out in the print and digital editions of The Times.
These efforts are the latest phase of “The Truth Is Hard” campaign that kicked off during last year’s Academy Awards and promoted the job of journalism to uncover the truth.
“We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now,” Julie Matheny, associate creative director of the Droga5 ad agency, told Adage.
“The Times spent months investigating sexual harassment claims made against some of the most powerful people in entertainment, business and technology,” The Times publisher A.G. Sulzberger said in a statement. “This groundbreaking work has been called some of the highest impact reporting of our time, prompting rapid reform in those industries and helping spark global movements like #metoo and ‘Times Up.’ The Times will continue to provide our journalists with the time and support they need to hold powerful people to account and pursue the truth without fear or favor.”
The Golden Globes will air Sunday, Jan. 7 at 8 p.m. EST/PST on NBC. Watch the new ad above.