Here's why Olaf's Frozen Adventure is really leaving Coco screenings
Olaf’s Frozen Adventure, one of Disney’s less lauded short films, will soon be leaving theaters after screening in front of Pixar’s Coco, the animated film inspired by Mexico’s Day of the Dead. Yet while some have suggested it’s a direct response to poor audience reactions, EW has learned that isn’t the case.
Olaf’s Frozen Adventure was always promoted and scheduled as a limited run, EW has confirmed, with its theatrical play slated to conclude next week, as has recently been reported.
Mashable was the first to report that Olaf’s Frozen Adventure would end its theatrical run Dec. 8. The outlet reported that Disney had “directed theaters … to remove the deeply unpopular 22-minute Frozen short” from future screenings.
In addition, a user on Reddit, identifying as a movie theater worker, claimed to have received a note from Disney regarding the decision. “Please note that the run of Olaf’s Frozen Adventure playing before Coco will end after 12/7,” the alleged note stated. “Starting on Friday 12/8 no more Olaf shorts should be up on screen. With the extra 22 minutes of running time back, we would appreciate if you could get in an extra show if possible.”
In light of the information provided to EW, the alleged note appears to be more of a reminder and less of a notification of removal. “This was always promoted as a limited run so it’s not really a story — the end of our Olaf theatrical play is coming next week,” a Disney representative told EW. “All our ads and messaging called it as such.”
Featuring the return of Olaf (voiced by Josh Gad), the short — which is the first from Walt Disney Animation to be screened in front of a Pixar film — sees the snowman from Frozen on a search for holiday traditions for Anna (Kristen Bell) and Elsa (Idina Menzel). While most Pixar shorts run around 10 minutes, this Disney Animation work runs for more than 20 minutes.
Mashable called the pairing of Olaf’s Frozen Adventure with Coco, which received glowing reviews and recently won Best Animated Film from the New York Film Critics Circle, “culturally tone-deaf.” Other critics have echoed the sentiment.
“We are creatures of habit, and Olaf’s Frozen Adventure eventually feels like the grinning house guest who won’t leave, even though the party was supposed to clear out long ago,” reported The Washington Post. “As each successive song in the four-tune reel cues up, moviegoers’ reactions can be heard to switch from laughing irritation to growing mockery to outright anger.”