Justin Simien is ready to weave a new satirical tale.
The Dear White People filmmaker announced Tuesday that he’s developing the horror satire Bad Hair in conjunction with Sight Unseen, the newly formed production shingle of Julia Lebedev, Eddie Vaisman, and Oren Moverman.
Set in 1989, against the backdrop of the new jack swing scene, Bad Hair centers on an ambitious young woman who gets a weave in order to survive the image-obsessed world of music television. Professional success comes at a higher cost than anticipated, however, as she discovers that her new hair may have a mind of its own.
“I’m so excited to be teaming up with Sight Unseen in order to create work that both entertains and holds a mirror up to society,” Simien in a statement. “This will be both a love letter to black women and a critique of the cultural forces our society puts them through.”
Lebedev and Sight Unseen’s vice president of development, Angel Lopez, previously worked with Simien as producers on Dear White People; Lebedev also executive-produced an episode of Simien’s Dear White People Netflix series.
Watch an announcement teaser for Bad Hair above.