Immersive exhibit will recreate mom-and-pop video store
Do you miss the days when you had to actually leave your couch to rent a horror movie? Then, good news!
It was announced Monday that a new art installation in Los Angeles called Slashback Video will allow attendees to enjoy the experience of going to a mom and pop video store in the ’80s that rents nothing but vintage horror movie titles. Slashback Video will be housed at Bearded Lady’s Mystic Museum in Burbank and is a collaboration between the Museum and Ryan Turek, Director of Development at Blumhouse Productions and a host of Blumhouse’s Shock Waves horror movie podcast. The installation’s opening reception takes place at Bearded Lady’s Mystic Museum, 3204 W Magnolia Blvd., Burbank, 8 p.m.-midnight on Sept. 9. Slashback Video will run through October.
“Remember the mom and pop video store experience?” said Turek, in a statement announcing the venture. “Well, it’s pretty much gone. Today, an entire generation of horror lovers discover their movies digitally by way of iTunes, Amazon, Hulu and other VOD services. While it gives them the luxury of having to never leave their house, it is ultimately a cold, impersonal experience. They gaze at their screen, read a synopsis accompanied by hack key art work and maybe browse at ‘user reviews’ before deciding to press the ‘purchase/rent now’ button. Gone are the days in which you ventured to a local video store and got a more tactile approach to your movie selection. There was an allure to the VHS boxes and the artwork that graced their covers; the curation of the ‘Staff Picks’ that maybe sat on an endcap; the cardboard standees announcing the latest VHS release; the lighting; the rows of film titles, and, the time it took to sift through them all until you finally had a stack of VHS tapes you hauled to the check-out counter. Slashback Video is a pseudo-art installation, a time capsule, a trip down memory lane and an ode to those artists who contributed to the visually rich VHS covers that screamed for your attention. It’s also part art gallery! We’ve invited an army of contemporary artists to take a crack at their own VHS packaging.”