It trailer sets all-time viewing record for 24-hour period
The creepy new trailer for It is the most-watched ever in a 24-hour period, leaving The Fate of the Furious in the dust.
On Wednesday, Warner Bros. and New Line shared the new trailer for the big-screen adaptation of Stephen King’s horror classic, racking up more than 197 million views in a single day. Those numbers shatter the record set by the Fate of the Furious trailer, which was released in December and earned 139 million views in 24 hours.
Not only did the It trailer score more than 81 million views on Facebook alone, but it also blew up Twitter, sparking global trending topics like “Pennywise” and the red balloon emoji. Thirty-six hours after the trailer’s release, it had reached 246 million views.
Adapted from King’s beloved 1986 novel, the new It movie reintroduces the malevolent, shape-shifting force that’s been terrorizing the small town of Derry, Maine. (The novel was set in the 1950s, but the film shifts the action to the ‘80s.) When the creature manifests itself as a particularly creepy clown known as Pennywise (Bill Skarsgard), a group of young kids band together to investigate.
In addition to dethroning The Fate of the Furious, the It trailer numbers surpass previous records held by the live-action Beauty and the Beast (128 million views), Fifty Shades Darker (114 million), and Star Wars: The Force Awakens (112 million).
Watch the trailer above, and head here for EW’s frame-by-frame deep dive into the new footage.
It will creep into theaters on Sept. 8.