?Top 40 Box Office Draws Under 40? sponsored by Buick
EW editors named the 40 box office draws under 40 that aligned with Buick?s message ? ?Buick. Driving Good. 40 Ways Under 40 Minutes.?
4 Buick brand ads wrapped the 4 pages of editorial content
4 Buick brand ads wrapped the 4 pages of editorial content. Click here to see a close-up of the entire image.
Buick extended the ?40 under 40? sponsorship with a custom digitorial unit online. The ad unit featured ?40 under 40? editorial content from EW.com as
The ad unit expanded to reveal the edit content from the Time Inc properties
The ad unit also showcased Buick?s Driving Good message and video ?40 Ways to Change Your World in Under 40 Minutes?
The ad unit linked to a EW.com ?40 Highest Grossing Stars under 40? photo gallery that Buick owned exclusively