Snap & Win

Entertainment Weekly created the interactive ?Snap & Win? program for our annual Holiday Gift Guide issue.

Readers were invited to turn to the UMG Janet Jackson and Samsung Blu-Ray ads, take a photo of the ?snap tag,? and send it to EW to receive special messages from our advertisers.

One of the covers from our December 4th, 2009 issue (part of a special Twilight collector's set), which contained the Snap & Win placement.