Samsung ran the first-ever Dropkick unit on EW.com?s Homepage (Collapsed state)
Samsung Dropkick unit (Expanded state)
Samsung also ran the first-ever Interactive Skin with Video Capabilities on the EW.com?s Homepage (Closed State)
Users were enticed to click on the gutter skin to see additional messaging from Samsung (Open State)
EW.com created a custom sitelet for Samsung, entitled the Samsung Blu Room. The sitelet lived within our Holiday Gift Guide Special (Welcome Screen)
The Samsung Blu Room featured product benefits of the Blu-ray player and video. Click here for demo.
Custom tout within Holiday Gift Guide main page drove traffic to the Blu Room
The Samsung Blu Room was also touted on the EW.com homepage, right under the dynamic lead in the upper-left corner.