Paramount & the 2009 Oscars®

In 2009, Entertainment Weekly created an integrated Oscars program to drive purchase of Paramount Home Entertainment Award-Winning DVDs.

In-Book brand ad with ?call-to-action? driving readers to EW.com to play the Fantasy Film Awards Challenge; featured within the 1/30/09 issue.

Sponsorship of EW.com editorial Oscar Site Special.

Sponsorship of EW.com?s Fantasy Film Awards Challenge.

The Fantasy Films Awards Challenge was co-branded to match the in-book ad unit and invited users to enter their picks for who they thought would win the top 2009.

EW created a custom Paramount Home Entertainment Award Winning Films Sponsor Showcase that aggregated and highlighted all EW.com archival edit coverage of Paramount award-winning films; Included articles, reviews, galleries and custom Paramount trivia quizzes.