Orville Redenbacher Pops Up on EW.com!
Combining a homepage page morph with sponsorship of family-friendly content on EW.com, Orville Redenbacher made a huge splash this holiday season.
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With this customized Page Morph execution, the EW.com homepage bursts open as Orville Redenbacher popcorn fills the screen. Click here to view the live demonstration.
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Orville Redenbacher owned family-friendly content from EW.com editors with sponsorship of the new E for Everyone hub. Sponsorship included 728x90, 300x250 and 88x31 units.
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Orville Redenbacher encouraged families to make it a movie night with sponsorship of the ?Holiday TV Faves: What?s On When?? photo gallery.
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A printable TV schedule, ensuring users catch all of their holiday faves, also included Orville Redenbacher messaging.