Orville Redenbacher Pops Up on EW.com!
Combining a homepage page morph with sponsorship of family-friendly content on EW.com, Orville Redenbacher made a huge splash this holiday season.
With this customized Page Morph execution, the EW.com homepage bursts open as Orville Redenbacher popcorn fills the screen. Click here to view the live demonstration.
Orville Redenbacher owned family-friendly content from EW.com editors with sponsorship of the new E for Everyone hub. Sponsorship included 728x90, 300x250 and 88x31 units.
Orville Redenbacher encouraged families to make it a movie night with sponsorship of the ?Holiday TV Faves: What?s On When?? photo gallery.
A printable TV schedule, ensuring users catch all of their holiday faves, also included Orville Redenbacher messaging.