Maybelline New York & The Emmys

Entertainment Weekly created an integrated package for Maybelline New York that directly associated the brand with TV?s biggest night ? the Primetime Emmys!

Maybelline New York surrounded EW?s 2009 Emmys ballot with a double gatefold within the Fall TV Preview 9/17/09 issue.

In the 10/2 issue, EW created a gift-with-purchase opportunity for our readers to win free bangles to enhance your Red Carpet Look, courtesy of Maybelline New York.

EW also blasted out the GWP opportunity to 250,000 of our subscribers via an email blast.

Maybelline New York received additional exposure for their COLORSENSATIONAL Line in EW?s Extras promotional page in the 10/9/09 issue.

Maybelline New York was a sponsor of the EW.com Emmys Site Special from 09/01 ? 09/30/09. This campaign included ownership of the Red Carpet Style Galleries, the EW.com editorial Emmys Ballot Challenge, and an interactive printable Emmys ballot.

Red Carpet Emmys Style Gallery on EW.com. The day-after Red Carpet Style Gallery received over 200,000 page views.

EW.com?s Emmys Ballot Challenge.

EW.com?s Emmys printable ballot, sponsored by Maybelline New York.

Maybelline New York was Presenting Sponsor title of Entertainment Weekly?s Pre-Emmy Celebration in September 2009, including presence on step-and-repeat, custom brand integration, and mention in Entertainment Weekly?s Emmy Celebration Recap Page.

Maybelline New York product display at EW?s Emmy Celebration.

Maybelline New York's specialty cocktails, Madison Mauve Margarita and Are You Red-dy Madras to highlight Maybelline New York's Color Sensation line.

Maybelline New York's specialty cocktails, Madison Mauve Margarita and Are You Red-dy Madras to highlight Maybelline New York's Color Sensation line.

Maybelline New York received mention in Entertainment Weekly?s Emmy Celebration Recap page in the 10/23/09 issue.

Entertainment Weekly created an integrated package for Maybelline New York that directly associated the brand with TV?s biggest night ? the Primetime Emmys!