L'Oreal Paris and the 2010 Emmys
L'Oreal Paris owned EW's 2010 Emmy coverage through sponsorship of EW's Pre-Emmy Event, inclusion in the Emmy Insider cross-title editorial package and through a consumer-focused Red Carpet Weekend sweepstakes.
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Entertainment Weekly & Women In Film Pre-Emmy Party, sponsored by L'Oréal Paris
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True Blood's Anna Paquin & Stephen Moyer arriving at the Pre-Emmy Party
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DWTS host Brooke Burke & David Charvet posed for photographers on the Red Carpet
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L'Oréal Paris brand integration included custom cosmetic flower arrangements
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L'Oréal Paris Gift Bags were distributed to all attendees
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More than 300 guests including Emmy Nominee's Jon Hamm & Elizabeth Moss, attended the star-studded soiree
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Emmy Nominee's Kathy Griffin & Jesse Tyler Ferguson
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An extensive PR campaign generated mega media buzz before, during and after the Emmy's including on-site interviews from Extra's Terri Seymour
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EW hosted a L'Oréal Paris Red Carpet Sweepstakes that encouraged readers to enter for a chance to win the ultimate VIP weekend in Los Angeles
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Exclusive beauty sponsor of cross-title editorial package
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Bonus brand exposure through EW Extras promotional page
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EW Event Recap Page extended L'Oréal Paris' sponsorship on a national scale.
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L'Oréal Paris + Entertainment Weekly: An Emmy-Winning Partnership
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