HP and the 2010 Oscars
HP aligned with EW's best-in-the-business Oscars coverage to offer a unique digital/print experience, wherein via a call-to-action placement in our '25 Movies to See Before Oscar Night' gallery, users were invited to view/print a custom designed complimentary checklist/scorecard that allowed them to track and rate any of the movies mentioned in the gallery.
A closer look at the CTA that resided in each of the 25 slides in this gallery, prompting users to view (and then print) the EW Oscar checklist/scorecard.
Upon clicking the CTA in the gallery, users are taken to this page containing the on-screen version of the Oscar scorecard, which includes prominent HP branding and messaging.
The CTA/link for accessing the printer-friendly version of the scorecard.
And here's a look at the printable PDF of the scorecard, which also contains prominent HP messaging.