HBO's Big Love Season 5 campaign
To promote the hit series' final season, HBO ran two distinct custom placements that leveraged social media elements to get fans talking about their favorite Big Love moments.
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HBO owned the Best of 2010 site special, which included both a 728x90 and one of their custom units, a 300x600 expandable.
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The expanded state of the 300x600 contained video clips from each of the past four seasons, allowing users to vote on their favorite scene within
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After the user voted on their favorite clip for a given season, the voting results were displayed. Note that there are also persistent links at
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The other custom unit that HBO utilized was an OPA pushdown, which ran on our homepage.
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When expanded, the pushdown revealed a dialog box where users could share their Big Love Season 5 moments as tweets, which were then automatically funneled